Not everyone was checking for Master P and No Limit, though. “As a result, my record store was a booming success and, for the first time, I began to experience a comfortable lifestyle.” He negotiated six months of free rent in exchange for improving the retail space. “I took that money and made my first financial investment: I bought a record store that was going out of business in an urban community,” wrote Master P. The New Orleans-raised artist had relocated to the Bay Area to attend Merritt College, and he opened his San Pablo Avenue shop with $10,000 he’d inherited from a malpractice settlement after his grandfather’s death. ![]() We were the opening act, and they wouldn’t even play our music on the bus.”Īt the time, in 1995, Master P was near the end of his four-year tenure as the owner of a small record store, No Limit Records & Tapes, in Richmond. “My brother and I were the only artists from the South. “Picture me on a tour bus in 1995 with a bunch of West Coast artists,” Percy “Master P” Miller wrote in his 2007 book Guaranteed Success. ![]() Editor’s note: This story is part of That’s My Word, KQED’s year-long exploration of Bay Area hip-hop history, with new content dropping all throughout 2023.
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